Nutrition for modern dogs

Natural supplements to help your dog's body work better

Level-up your dog's health with functional nutrients they'll mistake for their new favorite treat.

Your dog's health deserves the same standards as your own

Safe Natural Ingredients

Healthy nutrients should come from nature, not a lab. Boost your dog's nutrition without the BS.

Treat-Worthy Flavors

Because good health should be a treat, not a chore. Flavors and ingredients are chosen for their palatability.

Modern Effective Formulas

Made by a PhD Animal Nutritionist. Ingredients are chosen for their effectiveness based on the latest scientific studies.  

Our Best Sellers

Micronutrients & Probiotics

Doggie Greens

The other half of your dog's daily nutrition that dog food forgot.

Joints & Recovery

Activity & Recovery

A powerhouse joint supplement that helps with recovery & lean muscle.

Collagen & Omegas 3s

Collagen Puptides

This important protein helps with joints, coat, and digestion.

Not Just Vitamins Multivitamin

Multivitamin Sauce

A bone broth multivitamin to cover all your dog's foundaitonal needs.

Get your dog's personal Recommendation

Not sure where to start?
Take 2-minute quiz to get your dog's personalized results

Because food alone doesn't cut it

Not for the dog parents like you that want to give their dog the best life. Dog food continues to fall short. Misleading labels, lack of micronutrition, and nutrient deficiencies are all too common.

If you take supplements yourself, you know how much better they can make you feel. Now you can do the same for your dog.

Tail-wagging guarantee

Try WOOOF risk-free. If you or your dog doesn’t absolutely love it, let our Customer Care team know within 30 days and get a full refund or replacement.

Inspired by the Rocky Mountains

From a Colorado company

Inspired by the dog parents we see every day in our mountain backyard. The people that are committed to living a healthy lifestyle with their pets. Both outside and at home. The ones who refuse to compromise on quality and are always looking for better ways to invest in a fuller, happier life.

We took their adventurous spirit to re-think what functional nutrition can do to make your dog's days more enjoyable. Now you have an easy way to spoil your dog without the guilt.

What dog parents are saying